Beauty and the Brand Podcast: How Data-Backed Marketing Strategies Are Driving 2X ROI

Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses.

Podcast: Beauty and the Brand

Host: Aggie Burnett

Click here to listen.